Digital Marketing Specialist

At Campus Life & Style, our mission is simple: to deliver unparalleled resident experience and foster an exceptional workplace environment. We are committed to building a world-class team of passionate individuals who thrive in a culture of positivity, creativity, and continuous growth.

Each day brings new opportunities to innovate, lead, and make a meaningful impact. We take pride in our vibrant, design-forward communities and in the devoted teams who manage them with care and integrity. Our success starts with our people—and when our team thrives, our residents do too.

Company Benefits & Perks

We believe in rewarding our team with benefits that support both personal and professional well-being:

• Generous Paid Time Off (PTO)
• 401(k) with Company Matching
• Comprehensive Health, Dental, and Vision Insurance
• Health Savings Account (HSA) & Flexible Spending Account (FSA)
• Life Insurance & Parental Leave
• Employee Assistance Program (EAP)
• Relocation Assistance
• Professional Development & Advancement Opportunities
• Supportive, Fun, and Flexible Work Environment
• Access to an Unmatched Company Culture that values individuality and innovation

We are seeking a proactive and creative Digital Marketing Specialist to support a portfolio of properties with their online presence and digital reputation. This role is ideal for someone who thrives in a fast-paced, multi-property environment and is confident managing everything from social media strategy and paid digital ads to reputation management and website content.

If you’re passionate about digital strategy, community engagement, and operational excellence, this is the role for you!

Key Responsibilities

• Content Oversight: Review and provide feedback on social media content submitted by property teams.

• Online Reputation Management: Monitor and respond to online reviews; coordinate with General Managers for follow-up and escalation.

• Reputation Reporting: Create initial reputation reports for new properties to establish benchmarks and insights.

• Paid Social Media Advertising: Plan, create, and manage targeted social media advertising campaigns across various platforms.

• Social Media Management: Fully manage social media for select properties requiring additional support — ensuring brand consistency, engagement, and growth.

• Training & Onboarding: Conduct training for Social Media Coordinators (SMCs) and onboard new property teams on social media best practices.

• Analytics & Reporting: Generate bi-annual performance reports and provide actionable insights to stakeholders.

• Seasonal Campaigns: Plan and execute creative, property-specific seasonal marketing campaigns.

• Website Management: Ensure property websites are up-to-date, optimized, and aligned with brand standards.

• Internet Listing Services (ILS): Oversee ILS processes and performance; manage transition of this function from current team.

• Tool & Platform Ownership: Manage digital marketing tools and platforms, ensuring correct setup, usage, and performance tracking.

• Trend Monitoring: Stay current with industry trends and emerging technologies; recommend tools and practices to keep CLS marketing at the forefront.

• Occasional travel required.

We conduct criminal background and drug screening.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.

• 2+ years of experience in digital marketing — preferably in a multi-property, multi-location, or property management environment.

• Expertise in social media content strategy and paid advertising (including TikTok Ads).

• Proficient in Meta Ads Manager and Meta Business Suite.

• Strong grasp of social media best practices, platforms, and trends.

• Excellent written and verbal communication skills.

• Proven ability to multitask, prioritize, and manage multiple projects simultaneously.

• Impeccable attention to detail.

Preferred Skills & Tools

• Experience with platforms such as Hootsuite, HubSpot, SoCi, Birdeye, or similar.

• Strong analytical mindset with experience in performance reporting.

• Previous experience in property management or real estate marketing a plus.

Who You Are

We’re looking for someone who thrives in a fast-paced, hands-on environment and who sees every challenge as an opportunity to improve the resident experience. The ideal candidate will:

• Be a passionate mentor and team builder, invested in the growth and development of others.
• Act as an ambassador of the Campus Life & Style culture, bringing energy, pride, and leadership to the community.
• Have a personal drive to excel, grow within the company, and take ownership of their role.
• Possess an entrepreneurial spirit, always looking for innovative ways to enhance operations, resident satisfaction, and property performance.
• Demonstrate a solutions-first mindset, handling challenges with professionalism and integrity.

We conduct criminal background and drug screening.

Campus Life & Style is very proud to be recognized as a certified Great Places to Work company.

Campus Life & Style LLC is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.